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You don’t need professional modals! You want local people in front of local people. Cutting through the attention patterns. You, your staff, your customers will have a far bigger impact than any model would. Remembers these simple rules when shooting video from your smartphone of people:

  • Plant your feet shoulder width apart. This will improve body posture, opening up shoulders and create more positive body language.
  • BIG BIG Smile throughout and hold for three seconds after you have finished speaking.
  • If you do not know where to put your hands. Hold out in front – OBAMA STYLE.
  • Keep person in focus’s eyes positioned two thirds up the screen.
  • Hold smartphone in landscape mode not portrait.

Remember. If your team are shy – you need to be the leading domino and get infront of the camera first. Start with the THANK YOU video exercise for a guaranteed 1000 Views.

Case Study Example: Friendly Financial, Derry, Ireland.

How many times was their TouchCall Number clicked via this Facebook Post:
  • Clicks on Phone to call: 45
  • Clicks on Laptop sending Facebook User to contact page on website: 11

Your turn… YOU CAN DO IT!

More Videos = More Awareness & Reach = More Sales!

Next: How to to edit like a PRO with your iPhone – Pint of Cider Example